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Friday, September 13, 2013

One of your best tools at a career fair: the Elevator Speech




It happens.  You go to the career fair dressed in your slightly uncomfortable yet professional outfit, you’re greeted by one of the many company representatives trying to bring in a passerby, and you find yourself at a loss of words.  Time slows down to a crawl as the sweat starts to build on your forehead, your outfit starts to feel ten times stiffer than ever before, and you’re racking your brain for something, anything to come out.  Whatever jumble of words you manage to get out, you instantly regret.
Stage fright doesn’t just happen on stage; it comes in all shapes and sizes.  It can happen when you have to give a speech in front of a group of people, when a professor asks you a question you don’t know the answer to in front of the entire class, or when it’s time to talk to companies about internships, co-ops, and jobs.  Yes, stage fright is a very real problem for more than just actors.

Despite this, you don’t want stage fright to hold you back from letting companies know how awesome you are and why you should be hired.  Although my only acting experience comes from school musicals and theatre classes in high school, I did learn a few tricks to deal with stage fright.  One of the best tips I learned has really helped me with career fairs: know your script inside and out.

When you meet a company representative, your first impression is an important and could be the deciding factor in whether or not they take your resume and recommend you for an interview.  To make your best first impression, you can give the representatives what is called an elevator speech.  An elevator speech is in essence a pitch where you are both the pitcher and the product you’re trying to sell.  In this pitch, you have about thirty seconds to share important information such as:
  •  Your name
  • Your class and major
  •  What you’re looking for (ie, an internship, a co-op, a full time job) 
  •  When you’re looking to work (are you looking for an internship for summer? A co-op for the spring semester?) 
  •  Any relevant activities or accomplishments 
  •   Relevant personal strengths
  • Useful information showing that you’ve researched the company (if you have done so)


Remember, this is an elevator speech.  The name comes from the idea that this speech should only be so long that if you were in an elevator with the recruiter, you would be able to give your whole spiel by the time the elevator door opens back up.  Thus, you don’t want to overwhelm the person you’re speaking to with irrelevant details or your life story.  So keep it short, clean, and to the point.
Here’s an example:

“Hi, my name is Ariel Cohen and I’m a senior in computer science.  Right now I’m looking for a full time offer when I graduate this May.  I’ve always had an interest in helping people, leading me to become both the president of the Association of Women in Computing club here at Virginia Tech as well as create a mentoring system for our computer science department.  I read on your website that you have a software development position for new graduates.  As someone who both wants to help build things that will help people and to get a chance to be creative, I was interested in your position and wondering if you could tell me more about it.”

Short, clean, and to the point.  I start with the basic information such as my name, class, and major, then move on to the more personal details that gives the recruiter a better idea of why I specifically chose to talk to them.  Of course, if you did not research the company ahead of time, don’t be afraid to ask about what opportunities they have available. Recruiters talk to students to recruit, so they’ll be more than happy to provide you with information.

So before you go to your next career fair, take the time to create an elevator speech for yourself.  Not only will you have a conversation starter, but the recruiters will get a better idea of what you’d like to talk about.  Good luck and remember- stage fright happens to everyone. Give it a little practice and you’ll make it through.

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